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Hometown: 

Crozet, Virginia

Instagram: @joeyhanning

Facebook: @joeyhanning

LinkedIn: Visit Now

Resume: Download 

Name: 

Joey Hanning

What's for Fun:

Outdoor Adventuring

Multichannel Marketing Maven

With over two decades of hands-on experience in multichannel marketing, I bring a well-rounded and results-driven background in brand management, public relations, digital strategy and event marketing.

 

While serving as marketing manager at Boar’s Head Resort for the past eight years, I’ve created and implemented multiple omnichannel marketing campaigns that span traditional and digital media. I’ve leveraged tools like PPC, SEO, social media and content marketing to drive measurable growth.​

My previous roles with the City of Roanoke, Lehigh Outfitters, and Rocky Brands have further solidified my expertise in media buying, trade show management and marketing team leadership in B2B and B2C environments.

FAA Certified Drone Pilot

My passion for photography has seamlessly integrated into my professional life, resulting in a diverse portfolio of shots. Whether on the ground or in the clouds, I've accumulated a collection that has been published personally and professionally.

Case Studies

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Public Relations: A Monumental PR Placement

PR Case Study: A good relationship with the lead editor at Field &Stream Magazine led to a huge placement. read more...

Advertising: Billboard Designers, Think Fast!

Blog Post: The difficulty is in the design. Read about the key elements of designing a great billboard. read more...

Marketing: A "Wanderful" Program

Marketing Case Study: It was the biggest and brightest marketing plan of all, and it led to record revenues. read more...

Email Marketing: Nurturing Hot Leads

Email Marketing Case Study: A hot lead didn't go undetected with this B2B marketing campaign. read more...

Blog: Race with Me!

"The man who stops advertising to save money is like the man who stops a clock to save time."  - Henry Ford

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