Excited About Your Gloves!

The oversized bubbly heads popped off the pages of these popular ski magazines like no other ad. Here

Our goal was to create awareness for a diminishing ski glove brand. Our research told us that the entire industry was focusing on the "extreme sports enthusiast." We bucked the system and tackled the family-friendly ski crowd with these eye-popping ads. I drove this campaign from concept to creation and had a wonderful designer who really brought the ideas to life. Fun Fact: This is perhaps less of a fact and more of a great memory. We hired two models and shot this at Osborne Studios in Parkersburg, West Virginia. The fun and laughs during this shoot were abundant, and it showed in the faces of our two young models. Here